diff --git a/data/monstergen.lua b/data/monstergen.lua
index fef1517..47817dd 100644
--- a/data/monstergen.lua
+++ b/data/monstergen.lua
@@ -46,39 +46,39 @@ local state = {
 local enemies = {
 
 	-- PESTS
-	{ texturePaths.pest0, texturePaths.pest1,   0, 0, "Beetle" },
-	{ texturePaths.pest0, texturePaths.pest1,  16, 0, "Beetle" },
-	{ texturePaths.pest0, texturePaths.pest1,  32, 0, "Beetle" },
-	{ texturePaths.pest0, texturePaths.pest1,  48, 0, "Beetle" },
-	{ texturePaths.pest0, texturePaths.pest1,  64, 0, "Large Grub" },
-	{ texturePaths.pest0, texturePaths.pest1,  80, 0, "Small Grub" },
-	{ texturePaths.pest0, texturePaths.pest1,  96, 0, "Slim Worm" },
-	{ texturePaths.pest0, texturePaths.pest1, 112, 0, "Fat Worm" },
+	{ texturePaths.pest0, texturePaths.pest1,   0, 0, "A Beetle" },
+	{ texturePaths.pest0, texturePaths.pest1,  16, 0, "A Beetle" },
+	{ texturePaths.pest0, texturePaths.pest1,  32, 0, "A Beetle" },
+	{ texturePaths.pest0, texturePaths.pest1,  48, 0, "A Beetle" },
+	{ texturePaths.pest0, texturePaths.pest1,  64, 0, "A Large Grub" },
+	{ texturePaths.pest0, texturePaths.pest1,  80, 0, "A Small Grub" },
+	{ texturePaths.pest0, texturePaths.pest1,  96, 0, "A Slim Worm" },
+	{ texturePaths.pest0, texturePaths.pest1, 112, 0, "A Fat Worm" },
 
 	--{ texturePaths.pest0, texturePaths.pest1,  0, 16, "Female Dragonfly" },
-	{ texturePaths.pest0, texturePaths.pest1, 16, 16, "Fly" },
-	{ texturePaths.pest0, texturePaths.pest1, 32, 16, "Larva" },
-	{ texturePaths.pest0, texturePaths.pest1, 48, 16, "Moth" },
+	{ texturePaths.pest0, texturePaths.pest1, 16, 16, "A Fly" },
+	{ texturePaths.pest0, texturePaths.pest1, 32, 16, "A Larva" },
+	{ texturePaths.pest0, texturePaths.pest1, 48, 16, "A Moth" },
 	--{ texturePaths.pest0, texturePaths.pest1, 64, 16 },
-	{ texturePaths.pest0, texturePaths.pest1, 80, 16, "Gnat" },
+	{ texturePaths.pest0, texturePaths.pest1, 80, 16, "A Gnat" },
 
-	{ texturePaths.pest0, texturePaths.pest1,  0, 32, "Small Spider" },
-	{ texturePaths.pest0, texturePaths.pest1, 16, 32, "Medium Spider" },
-	{ texturePaths.pest0, texturePaths.pest1, 32, 32, "Large Spider" },
-	{ texturePaths.pest0, texturePaths.pest1, 48, 32, "Small Scorpion" },
-	{ texturePaths.pest0, texturePaths.pest1, 64, 32, "Medium Scorpion" },
-	{ texturePaths.pest0, texturePaths.pest1, 80, 32, "Large Scorpion" },
+	{ texturePaths.pest0, texturePaths.pest1,  0, 32, "A Small Spider" },
+	{ texturePaths.pest0, texturePaths.pest1, 16, 32, "A Medium Spider" },
+	{ texturePaths.pest0, texturePaths.pest1, 32, 32, "A Large Spider" },
+	{ texturePaths.pest0, texturePaths.pest1, 48, 32, "A Small Scorpion" },
+	{ texturePaths.pest0, texturePaths.pest1, 64, 32, "A Medium Scorpion" },
+	{ texturePaths.pest0, texturePaths.pest1, 80, 32, "A Large Scorpion" },
 
-	{ texturePaths.pest0, texturePaths.pest1,  0, 48, "Slug" },
-	{ texturePaths.pest0, texturePaths.pest1, 16, 48, "Large Slug" },
+	{ texturePaths.pest0, texturePaths.pest1,  0, 48, "A Slug" },
+	{ texturePaths.pest0, texturePaths.pest1, 16, 48, "A Large Slug" },
 	--{ texturePaths.pest0, texturePaths.pest1, 32, 48 },
-	{ texturePaths.pest0, texturePaths.pest1, 48, 48, "Red Slug" },
-	{ texturePaths.pest0, texturePaths.pest1, 64, 48, "Large Red Slug" },
+	{ texturePaths.pest0, texturePaths.pest1, 48, 48, "A Red Slug" },
+	{ texturePaths.pest0, texturePaths.pest1, 64, 48, "A Large Red Slug" },
 
-	{ texturePaths.pest0, texturePaths.pest1,  0, 64, "Giant Brown Ant" },
-	{ texturePaths.pest0, texturePaths.pest1, 16, 64, "Giant Black Ant" },
-	{ texturePaths.pest0, texturePaths.pest1, 32, 64, "Giant Gold Ant" },
-	{ texturePaths.pest0, texturePaths.pest1, 48, 64, "Giant Silver Ant" },
+	{ texturePaths.pest0, texturePaths.pest1,  0, 64, "A Giant Brown Ant" },
+	{ texturePaths.pest0, texturePaths.pest1, 16, 64, "A Giant Black Ant" },
+	{ texturePaths.pest0, texturePaths.pest1, 32, 64, "A Giant Gold Ant" },
+	{ texturePaths.pest0, texturePaths.pest1, 48, 64, "A Giant Silver Ant" },
 
 	--{ texturePaths.pest0, texturePaths.pest1,  0, 80 },
 	--{ texturePaths.pest0, texturePaths.pest1, 16, 80 },
@@ -113,10 +113,10 @@ local enemies = {
 	--{ texturePaths.undead0, texturePaths.undead1,  96, 16, "", state.passive, state.agressive };
 	--{ texturePaths.undead0, texturePaths.undead1, 112, 16, "", state.passive, state.agressive };
 
-	{ texturePaths.undead0, texturePaths.undead1,   0, 32, "Skeleton", state.passive, state.agressive };
-	{ texturePaths.undead0, texturePaths.undead1,  16, 32, "Umber Skeleton", state.passive, state.agressive };
-	{ texturePaths.undead0, texturePaths.undead1,  32, 32, "Caustic Skeleton", state.passive, state.agressive };
-	{ texturePaths.undead0, texturePaths.undead1,  48, 32, "Black Skeleton", state.passive, state.agressive };
+	{ texturePaths.undead0, texturePaths.undead1,   0, 32, "A Skeleton", state.passive, state.agressive };
+	{ texturePaths.undead0, texturePaths.undead1,  16, 32, "An Umber Skeleton", state.passive, state.agressive };
+	{ texturePaths.undead0, texturePaths.undead1,  32, 32, "A Caustic Skeleton", state.passive, state.agressive };
+	{ texturePaths.undead0, texturePaths.undead1,  48, 32, "A Black Skeleton", state.passive, state.agressive };
 	--{ texturePaths.undead0, texturePaths.undead1,  64, 32, "", state.passive, state.agressive };
 	--{ texturePaths.undead0, texturePaths.undead1,  80, 32, "", state.passive, state.agressive };
 	--{ texturePaths.undead0, texturePaths.undead1,  96, 32, "", state.passive, state.agressive };
diff --git a/src/item.c b/src/item.c
index 779d312..b075ba7 100644
--- a/src/item.c
+++ b/src/item.c
@@ -8,6 +8,8 @@ item_create(void)
 	Item *item = ec_malloc(sizeof(Item));
 	item->sprite = NULL;
 	item->collected = false;
+	m_strcpy(item->label, 50, "");
+	item->value = 0.0;
 	item->effect = NULL;
 	return item;
 }
@@ -23,4 +25,4 @@ item_destroy(Item *item)
 	if (item->sprite)
 		sprite_destroy(item->sprite);
 	free(item);
-}
\ No newline at end of file
+}
diff --git a/src/item.h b/src/item.h
index f780e69..6c96f61 100644
--- a/src/item.h
+++ b/src/item.h
@@ -11,6 +11,8 @@
 typedef struct Item_t {
 	Sprite *sprite;
 	bool collected;
+	char label[50];
+	double value;
 	void (*effect)(struct Item_t *, Player *);
 } Item;
 
@@ -23,4 +25,4 @@ item_render(Item*, Camera*);
 void
 item_destroy(Item*);
 
-#endif // ITEM_H_
\ No newline at end of file
+#endif // ITEM_H_
diff --git a/src/item_builder.c b/src/item_builder.c
index 08f4e3c..cc3379a 100644
--- a/src/item_builder.c
+++ b/src/item_builder.c
@@ -36,48 +36,118 @@ load_texture(const char *path)
 }
 
 static void
-add_health(Item *item, Player *player)
+eat_flesh(Item *item, Player *player)
 {
-	UNUSED(item);
-
 	int original_hp = player->stats.hp;
-	player->stats.hp += 2;
+	player->stats.hp += item->value;
 	if (player->stats.hp > player->stats.maxhp)
 		player->stats.hp = player->stats.maxhp;
 
-	gui_log("You gained %d health", player->stats.hp - original_hp);
+	gui_log("You eat some foul meat and gain %d health", player->stats.hp - original_hp);
+}
+
+static void
+drink_health(Item *item, Player *player)
+{
+	int original_hp = player->stats.hp;
+	player->stats.hp += item->value;
+	if (player->stats.hp > player->stats.maxhp)
+		player->stats.hp = player->stats.maxhp;
+
+	gui_log("You drink a health potion and gain %d health", player->stats.hp - original_hp);
 }
 
 static Item *
-create_health(void)
+create_item(const char *path, SDL_Rect clip, void (*cb)(Item*, Player*))
 {
 	Texture *t;
 	Item *item;
 
 	item = item_create();
-	t = load_texture("assets/Items/Potion.png");
+	t = load_texture(path);
 
 	item->sprite = sprite_create();
 	sprite_set_texture(item->sprite, t, 0);
-	item->sprite->clip = (SDL_Rect) { 0, 0, 16, 16 };
-	item->effect = &add_health;
+	item->sprite->clip = clip;
+	item->effect = cb;
 
 	return item;
 }
 
+static void
+pickup_gold(Item *item, Player *player)
+{
+	player->gold += item->value;
+	gui_log("You pick up %s", &item->label);
+}
+
+static Item *
+create_treasure(void)
+{
+	unsigned int value = rand() % TREASURE_COUNT;
+	double amt = (unsigned int) rand() % 40;
+	char label[50];
+
+	SDL_Rect clip = { 0, 0, 16, 16 };
+	switch (value) {
+		case COPPER:
+			m_sprintf(&label[0], 50, "%d copper", amt);
+			amt /= 100;
+			break;
+		case SILVER:
+			m_sprintf(&label[0], 50, "%d silver", amt);
+			clip.x = 48;
+			amt /= 10;
+			break;
+		case GOLD:
+			m_sprintf(&label[0], 50, "%d gold", amt);
+			clip.y = 16;
+			break;
+		case PLATINUM:
+			m_sprintf(&label[0], 50, "%d platinum", amt);
+			clip.x = 48;
+			clip.y = 16;
+			amt *= 10;
+			break;
+		default:
+			break;
+	}
+
+	if (amt > 15 && amt < 30)
+		clip.x += 16;
+	else if (amt <= 15)
+		clip.x += 32;
+
+	Item *item = create_item("assets/Items/Money.png", clip, &pickup_gold);
+	m_strcpy(item->label, 50, label);
+	item->value = amt;
+	return item;
+}
+
 Item *
 item_builder_build_item(ItemKey key)
 {
+	static const char *path_flesh	= "assets/Items/Flesh.png";
+	static const char *path_potion	= "assets/Items/Potion.png";
+
 	check_builder();
 
 	Item *item = NULL;
 	switch (key) {
-	case HEALTH:
-		item = create_health();
-		break;
-	default:
-		fatal("in item_builder_build() : Unhandled item key %d", key);
-		break;
+		case TREASURE:
+			item = create_treasure();
+			break;
+		case FLESH:
+			item = create_item(path_flesh, (SDL_Rect) { 0, 0, 16, 16 }, &eat_flesh);
+			item->value = 1;
+			break;
+		case HEALTH:
+			item = create_item(path_potion, (SDL_Rect) { 0, 0, 16, 16 }, &drink_health);
+			item->value = 1 + (rand() % 2);
+			break;
+		default:
+			fatal("in item_builder_build() : Unhandled item key %d", key);
+			break;
 	}
 
 	return item;
@@ -88,4 +158,4 @@ item_builder_close(void)
 {
 	ht_destroy_custom(builder->textures, (void (*)(void*)) &texture_destroy);
 	free(builder);
-}
\ No newline at end of file
+}
diff --git a/src/item_builder.h b/src/item_builder.h
index 3783268..a04f82e 100644
--- a/src/item_builder.h
+++ b/src/item_builder.h
@@ -10,7 +10,18 @@ typedef struct {
 } ItemBuilder;
 
 typedef enum {
-	HEALTH
+	COPPER,
+	SILVER,
+	GOLD,
+	PLATINUM,
+	TREASURE_COUNT
+} Treasure;
+
+typedef enum {
+	TREASURE,
+	FLESH,
+	HEALTH,
+	ITEM_COUNT
 } ItemKey;
 
 void
@@ -22,4 +33,4 @@ item_builder_build_item(ItemKey key);
 void
 item_builder_close(void);
 
-#endif // ITEMBUILDER_H_
\ No newline at end of file
+#endif // ITEMBUILDER_H_
diff --git a/src/map.c b/src/map.c
index 0754e6b..e568d46 100644
--- a/src/map.c
+++ b/src/map.c
@@ -106,13 +106,12 @@ map_clear_dead_monsters(Map *map)
 			else
 				last->next = current->next;
 
-			// TODO(Linus): We should really move this code somewhere else, perhaps to monster.c?
-			// Create a health drop
 			Monster *monster = current->data;
-			Item *item = item_builder_build_item(HEALTH);
-			item->sprite->pos = monster->sprite->pos;
-			linkedlist_append(&map->items, item);
-			gui_log("%s dropped a health potion", monster->label);
+
+			// Loot drops
+			Item *item = monster_drop_loot(monster);
+			if (item)
+				linkedlist_append(&map->items, item);
 
 			monster_destroy(monster);
 			current->data = NULL;
diff --git a/src/map_lua.c b/src/map_lua.c
index 4f89857..9884cb6 100644
--- a/src/map_lua.c
+++ b/src/map_lua.c
@@ -207,8 +207,10 @@ l_add_monster(lua_State *L)
 	monster->state.normal = nstate;
 	monster->state.challenge = cstate;
 	monster->state.current = nstate;
-	if (strlen(label))
+	if (strlen(label)) {
 		monster->label = label;
+		monster->lclabel = to_lower(label);
+	}
 
 	map_add_monster(map, monster);
 
diff --git a/src/monster.c b/src/monster.c
index 20fe925..710e35d 100644
--- a/src/monster.c
+++ b/src/monster.c
@@ -1,11 +1,14 @@
 #include <stdlib.h>
 #include <assert.h>
+
 #include "monster.h"
 #include "util.h"
 #include "player.h"
 #include "monster.h"
 #include "random.h"
 #include "gui.h"
+#include "item.h"
+#include "item_builder.h"
 
 static void
 monster_load_texts(Monster *m, SDL_Renderer *renderer)
@@ -36,6 +39,7 @@ monster_create(SDL_Renderer *renderer)
 	m->state.challenge = AGRESSIVE;
 	m->state.current = m->state.normal;
 	m->label = NULL;
+	m->lclabel = NULL;
 
 	monster_load_texts(m, renderer);
 
@@ -69,9 +73,9 @@ has_collided(Monster *monster, RoomMatrix *matrix)
 		player_hit(space->player, dmg);
 
 		if (dmg > 0)
-			gui_log("Monster '%s' hit you for %u damage", monster->label, dmg);
+			gui_log("%s hit you for %u damage", monster->label, dmg);
 		else
-			gui_log("Monster '%s' missed you", monster->label);
+			gui_log("%s missed you", monster->label);
 	}
 
 	return space->occupied;
@@ -234,6 +238,23 @@ monster_hit(Monster *monster, unsigned int dmg)
 	monster->state.current = monster->state.challenge;
 }
 
+Item *
+monster_drop_loot(Monster *monster)
+{
+	static unsigned int drop_chance = 3;
+	unsigned int drop;
+
+	if ((rand() % drop_chance) != 0)
+		return NULL;
+
+	drop = rand() % ITEM_COUNT;
+	Item *item = item_builder_build_item(drop);
+	item->sprite->pos = monster->sprite->pos;
+	gui_log("%s dropped something", monster->label);
+
+	return item;
+}
+
 void
 monster_render(Monster *m, Camera *cam)
 {
@@ -250,6 +271,8 @@ monster_destroy(Monster *m)
 	sprite_destroy(m->sprite);
 	if (m->label)
 		free(m->label);
+	if (m->lclabel)
+		free(m->lclabel);
 	if (m->hitText)
 		actiontext_destroy(m->hitText);
 	if (m->missText)
diff --git a/src/monster.h b/src/monster.h
index 9ab4391..54bdb72 100644
--- a/src/monster.h
+++ b/src/monster.h
@@ -16,6 +16,7 @@ typedef struct {
 
 typedef struct Monster_t {
 	char *label;
+	char *lclabel;
 	Sprite *sprite;
 	ActionText *hitText;
 	ActionText *missText;
@@ -33,6 +34,8 @@ void monster_render(Monster*, Camera*);
 
 void monster_hit(Monster*, unsigned int dmg);
 
+Item *monster_drop_loot(Monster*);
+
 void monster_destroy(Monster*);
 
 #endif // MONSTER_H_
diff --git a/src/player.c b/src/player.c
index 9db45e4..41cefab 100644
--- a/src/player.c
+++ b/src/player.c
@@ -20,7 +20,8 @@ has_collided(Player *player, RoomMatrix *matrix)
 	bool collided = false;
 
 	Position roomCoord = position_to_room_coords(&player->sprite->pos);
-	if (roomCoord.x != matrix->roomPos.x || roomCoord.y != matrix->roomPos.y) {
+	if (roomCoord.x != matrix->roomPos.x
+	    || roomCoord.y != matrix->roomPos.y) {
 		return collided;
 	}
 
@@ -39,16 +40,18 @@ has_collided(Player *player, RoomMatrix *matrix)
 			player->misses += 1;
 
 		if (hit > 0)
-			gui_log("You hit '%s' for %u damage", space->monster->label, hit);
+			gui_log("You hit %s for %u damage",
+				space->monster->lclabel, hit);
 		else
-			gui_log("You missed '%s'", space->monster->label);
+			gui_log("You missed %s", space->monster->lclabel);
 
 		if (space->monster->stats.hp <= 0) {
 			// TODO(Linus): This needs some love later on.
 			player->kills += 1;
 			player->xp += 10;
 
-			gui_log("You killed '%s' and gained %d xp", space->monster->label, 10);
+			gui_log("You killed %s and gained %d xp",
+				space->monster->lclabel, 10);
 		}
 	} else if (collided) {
 		gui_log("Ouch! There is something in the way");
@@ -177,6 +180,7 @@ player_create(class_t class, SDL_Renderer *renderer)
 	player->hits		= 0;
 	player->kills		= 0;
 	player->misses		= 0;
+	player->gold		= 0;
 
 	char asset[100];
 	switch (class) {
@@ -244,6 +248,7 @@ player_print(Player *p)
 	debug("--------=== <[ Player Stats ]> ===--------");
 	debug("HP:    %d", p->stats.hp);
 	debug("Level: %u\tXP:\t%u", p->stats.lvl, p->xp);
+	debug("Gold: %.2f", p->gold);
 	debug("Hits:  %u\tMisses:\t%u", p->hits, p->misses);
 	debug("Kills: %u", p->kills);
 	debug("Steps: %u", p->total_steps);
diff --git a/src/player.h b/src/player.h
index 311d3c0..cdfdd60 100644
--- a/src/player.h
+++ b/src/player.h
@@ -21,6 +21,7 @@ typedef struct Player_t {
 	unsigned int hits;
 	unsigned int kills;
 	unsigned int misses;
+	double gold;
 	void (*handle_event)(struct Player_t*, RoomMatrix*, SDL_Event*);
 } Player;
 
diff --git a/src/util.c b/src/util.c
index 63548f0..a133c41 100644
--- a/src/util.c
+++ b/src/util.c
@@ -3,6 +3,7 @@
 #include <string.h>
 #include <stdarg.h>
 #include <time.h>
+#include <ctype.h>
 
 #include "defines.h"
 
@@ -140,3 +141,19 @@ timestamp(char *tstamp, size_t sz)
 	free(tm_info);
 #endif // _MSC_VER
 }
+
+char *
+to_lower(const char *str)
+{
+	char *lcstr;
+	unsigned int i;
+
+	lcstr = ec_malloc((strlen(str) + 1) * sizeof(char));
+
+	for (i = 0; i < strlen(str); ++i) {
+		lcstr[i] = tolower(str[i]);
+	}
+	lcstr[i] = '\0';
+
+	return lcstr;
+}
diff --git a/src/util.h b/src/util.h
index 6d03a74..09674aa 100644
--- a/src/util.h
+++ b/src/util.h
@@ -28,4 +28,7 @@ m_sprintf(char *dest, size_t destsz, const char *format, ...);
 void
 timestamp(char *tstamp, size_t sz);
 
+char *
+to_lower(const char *str);
+
 #endif // UTIL_H_